Run these in the repo
Open the repo in VS Code with GitHub Copilot chat enabled.
See README.md "Capstone" section for the complete problem→solution arc.
Where PM decisions live
A demo workspace showing how product teams organize research, specs, insights, and roadmaps—all connected by real customer data.
Our Q4 2025 analytics revealed a checkout experience that's actively driving customers away.
"The keyboard keeps covering the field I'm typing in. I literally cannot see what I'm entering for my address."
"I had items in my cart and just gave up. Too many steps, and I didn't want to create yet another account."
"Your checkout is stuck in 2015. No Apple Pay, no saved addresses, forms that don't work on mobile."
"Summit Co-op's app just works. Why don't you have an app?"
Our mobile checkout completion rate is 42% — meaning more than half of mobile customers who start checkout abandon it. A SUS usability score of 52 places us in the bottom 15% of e-commerce sites.
Combining NPS analysis, customer interviews, and behavioral data reveals patterns we can act on.
Primary detractor driver: Checkout (62%)
The first impression is failing. Checkout friction is filtering out potential loyal customers.
Primary detractor driver: Support (41%)
Customers who survive checkout become loyal. We need more customers to reach this stage.
Customers with smooth returns are MORE likely to repurchase than those who never returned. Returns are a moment of truth we're currently failing.
"The tent I bought has survived three camping trips in brutal weather. Worth every penny. I recommend Contoso to everyone in my hiking group."
Product quality drives promoters. 67% of promoters cite quality, 52% cite selection. We're not lacking great products—we're losing customers before they experience them.
Two flagship initiatives address the core problems: frictionless checkout and meaningful loyalty.
Transform 5 painful steps into one scrollable page with guest-first checkout and express payments.
Replace confusing points with experiential tiers. Members climb from Explorer → Trailblazer → Summit.
The funnel connects: Fix checkout → Acquire customers → Retain with loyalty → Create promoters
Working prototypes validate our solutions with stakeholders and users before engineering begins.
Interactive one-page checkout with guest mode, express payments, and progress tracking.
Open Full Screen →Executive-ready presentation of the new tier-based loyalty program with all benefits.
Open Full Screen →Focused on conversion optimization and customer retention—our highest-impact levers.
Checkout redesign wireframes approved. Final review passed.
Building core checkout infrastructure. Apple Pay integration in progress.
A/B testing framework ready. Initial traffic exposure.
95% traffic on new checkout. Monitoring metrics closely.
5,000 member invite-only pilot. All tiers active.
2.3M accounts migrated. Marketing campaign live.
Product Brain organizes all PM artifacts in a connected workspace. Everything links together.